Sunwise socials: what you find on our channels every day

If you follow the Sunwise socials, you get a piece of Bonaire on your screen every day: a lora eating cactus fruit, a nurse shark asleep during the day, a flamingo preening its feathers for hours. Below, we explain what we post, on which channel and who it is for.

Why we post on the Sunwise socials every day

We post on Facebook, Instagram, TikTok and YouTube. Our LinkedIn company page is mainly for homeowners and has a more business angle (investments and acquisition, for example).

We post every day, and we make almost everything ourselves with our own photos and videos of the island and of the accommodations we manage. No stock images of a random tropical beach: you see Bonaire as we see it every day.

Everything on the Sunwise socials is in English, because our guests and homeowners come from all over the world. One language keeps it clear for everyone.

So who are our channels for? Three groups:

• Future guests: you get an honest picture of the island and the homes before you book.
• Returning guests: you look back on your stay and find places you may have missed last time.
• Homeowners: you see how we handle rentals and property management, and what that could mean for your home.

Our regular features throughout the week

Each day of the week has its own regular features, so you know what to expect.

Daily Bonaire clips

Every day, we share a short video of 7 to 9 seconds on all channels, with a short on-screen text. The topics change constantly: flora, fauna, history, everyday island life. Some recent clips:

• Animals: the lora (the Bonaire parrot) eating cactus fruit, goats pulling leaves from a tree, a spotted eagle ray, a school of blue tangs and the Bonaire whiptail lizard, which lives nowhere else in the world.
• Nature, history and culture: fossil coral in the coastal rocks, caves in ancient coral limestone, blowholes on the east coast and the hills of empty karkó (conch) shells at Lac Cai.
• Fun facts: did you know that parrotfish make white sand? And that flamingos spend hours preening their feathers?
• Sunwise Tips: practical advice from people who live here. Bring water shoes to the east coast. At dive sites, leave your car windows open and nothing valuable inside. And use plenty of sun protection, because ‘even the donkeys know where the shade is’.

The kadushi cactus shows up regularly too, with a wink: ‘you expected palm trees?’. Many visitors do, but Bonaire is a dry island full of cacti. Want to know more about the nature we film? Visit STINAPA Bonaire, the organisation that manages Washington Slagbaai National Park and the Bonaire National Marine Park.

Flamingo Friday and Blue Sunday

Friday is Flamingo Friday: every week, a post with at least one flamingo. Sunday is Blue Sunday, a calm post that is mostly blue (sky, water, cocktails or flowers) and always centred on water and sea. A pelican on a post above glassy water is a typical example.

House of the Day

Every day, we highlight one accommodation in a 15-second vertical clip. We make that clip from the real photos of the home, so you see exactly what you get. For vacation rentals, we mention the last-minute discount when it applies to that home in the coming weeks: 15% off the first 21 nights after the day of booking. The website then already shows the reduced price. For long-term rentals, we mention the monthly rent.

Curious what such a home looks like? Take a look at Belnem Breeze, rileks with views towards the sea and sunset. House of the Day runs on all channels except LinkedIn.

Guest review on Monday

On Monday, we share a real guest review, set to footage of the accommodation. The video shows a literal quote with the guest’s first name and initial. The caption has the full review and a link to the review page on our website. This feature runs on Facebook, Instagram, TikTok and YouTube.

Fresh Blogpost on Tuesday

We write at least two blog posts a week. When a new one appears, we turn it into a carousel on Facebook and Instagram on Tuesday, with images from that post.

On Thursday: Sunny presents and posts for homeowners

Thursday is busy. Sunny, our pink flamingo mascot, presents one of our accommodations in a video. You see the house in its real photos while Sunny explains what makes it special. These videos appear on Instagram, Facebook and YouTube.

We also share a carousel for homeowners on Facebook, Instagram and LinkedIn. It is for owners who are considering letting us rent out or manage their home, as a vacation rental or as a long-term rental. Right now (November 2026), we manage 185 vacation homes and 133 long-term rental homes.

What you find where on the Sunwise socials

Not every channel shows the same content:

• Instagram and Facebook: everything, including the carousels about new blogs and for homeowners, plus the Sunny videos.
• TikTok: the short Bonaire clips, House of the Day and the guest reviews.
• YouTube: the same short clips as Shorts, the reviews, the Sunny videos and updates on the Posts tab.
• LinkedIn: mainly the posts for homeowners.

Prefer reading in your inbox? Our newsletter comes out every other Friday with our latest blog posts.

Follow the Sunwise socials and enjoy Bonaire every day

When you follow us, you see the island the way we know it, you pick up tips from people who live here and you find out which home suits you best. Follow us on these channels:

• Instagram: sunwisebonaire
• Facebook: SunwiseBonaire
• TikTok: @sunwisebonaire
• YouTube: @SunwiseBonaireRentals
• LinkedIn: sunwise-bonaire

See you on the Sunwise socials. And maybe one day in person, here on Bonaire.